Most of us can remember our mothers or grandmothers mending clothes or at least you would have heard the stories. My mom often tells me how they had to repair their clothes by darning or sewing patches onto worn out garments. I can even remember her mending our clothes when I was little, but as time went by it became something to be ashamed of – you only repaired clothes if you were poor. Fast fashion made is very easy to replace clothes. You can afford to buy a dress of low quality, that looks tattered after a few wears and washes, and then replace it with another dress of low quality. And so the cycle can continue on and on. The big issue isn’t even the quality of fast fashion clothing, but of the cost to the earth and the people making the clothes. I think it is time to remember how to take care of clothes and how to keep them in our closets for longer.
Consumers, now more than ever, are curious about where their clothes come from and how they were made. We feel let down by the fast fashion industry. Inexpensive, mass produced and marketed fashion trends are contributing massively to the decline of our climate. The slow fashion movement attempts to be the cure.
We are just two normal women trying to live our lives as responsible as we possibly can. Sometimes I do feel as if we are wailing against a super storm, but then I come across like minded people and I feel excited about our journey again. Just this morning I discovered Twyg.
You cannot live in our beautiful country and say that you don’t see poverty everyday. Because of this, South African consumers are willing to donate unwanted clothes to local charitable causes. We have a culture of donating clothes to less fortunate people, but buying pre-loved clothing is a relatively new concept. Students and eccentrics would scour markets for vintage finds, but most consumers just want to save a few rands and still look decent. The easy and affordable way is to buy from fast fashion brands.
My next step was to make a list of clothes that I needed or wanted. At first I only thought about summer clothes, but then I realised that summer, although we have a long season, will be over in a couple of months and I let my mind wander to the colder months. Just a little bit.