Consumers, now more than ever, are curious about where their clothes come from and how they were made. We feel let down by the fast fashion industry. Inexpensive, mass produced and marketed fashion trends are contributing massively to the decline of our climate. The slow fashion movement attempts to be the cure.
The focus on cheap, but trendy catwalk inspired clothing has given fashion a bad reputation. Not only is the fast fashion industry wasteful and unsustainable, but they also have us all wearing the same clothes and accessories – having the same look.