Most of us can remember our mothers or grandmothers mending clothes or at least you would have heard the stories. My mom often tells me how they had to repair their clothes by darning or sewing patches onto worn out garments. I can even remember her mending our clothes when I was little, but as time went by it became something to be ashamed of – you only repaired clothes if you were poor. Fast fashion made is very easy to replace clothes. You can afford to buy a dress of low quality, that looks tattered after a few wears and washes, and then replace it with another dress of low quality. And so the cycle can continue on and on. The big issue isn’t even the quality of fast fashion clothing, but of the cost to the earth and the people making the clothes. I think it is time to remember how to take care of clothes and how to keep them in our closets for longer.
The focus on cheap, but trendy catwalk inspired clothing has given fashion a bad reputation. Not only is the fast fashion industry wasteful and unsustainable, but they also have us all wearing the same clothes and accessories – having the same look.
You cannot live in our beautiful country and say that you don’t see poverty everyday. Because of this, South African consumers are willing to donate unwanted clothes to local charitable causes. We have a culture of donating clothes to less fortunate people, but buying pre-loved clothing is a relatively new concept. Students and eccentrics would scour markets for vintage finds, but most consumers just want to save a few rands and still look decent. The easy and affordable way is to buy from fast fashion brands.