Slow fashion brand – The Joinery

The focus on cheap, but trendy catwalk inspired clothing has given fashion a bad reputation. Not only is the fast fashion industry wasteful and unsustainable, but they also have us all wearing the same clothes and accessories – having the same look.

To express your own unique style has become a conundrum. Belinda and I trawl online, vintage stores and also have our own pre-loved clothing store: https://www.instagram.com/belle_whimsyclothing/ We want to mix our vintage finds with good quality basics. We are done with buying clothes that wash out of shape too easily and accessories that fall apart after just one or two uses. At this stage of our fashion journey we are ready to wear clothes and have accessories from good quality, local, slow-fashion brands that only manufacture a limited amount of the same item. Clothes and accessories that are classically timeless and can be worn for many years.

Fortunately for us, slow fashion is now a thing. Clothes created in an environmentally and ethically friendly way. There is something exceptional about wearing a clothing or accessory item that is made from 100% natural fibers, or recycled materials and is hand stitched. We are lucky enough to have a bunch of slow fashion brands in South Africa. The Joinery is such a brand.

If, like us, you are looking for sustainable accessories with timeless design, The Joinery is a great slow fashion option. Their vision is one of social and economic empowerment. In their own words, they “design to make a difference to people and the planet”.

The Joinery’s “My Office” range is made from recycled plastic bottles, handmade in South Africa by local artisans. This includes accessories such as laptop bags, iPad covers and tote bags that fit universal laptops.

The Joinery manufactures tote bags from recycled bottles collected from bottles destined for landfill. Vegetable tanned leather handles, finishes these bags off beautifully.

The Joinery is just one of many local, sustainable fashion brands. We hope that we will see even more inspiring slow fashion brands in South Africa.

Matilda xo

Published by My Style Journey

Fashions fade, style is eternal. YSL

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